LUCY

Lucy is a contemporary Ukrainian restaurant in Dublin created to celebrate the warmth of Ukrainian hospitality through a modern visual identity. The challenge was to move beyond expected folk-inspired aesthetics and build a brand that feels authentic, distinctive and approachable, while honouring the culture and traditions behind every dish. The result is a flexible identity system that blends geometric forms inspired by wheat with a refined colour palette and bold typography, creating a brand that feels both rooted in heritage and confidently contemporary.